Adidas 10K2019-06-26T17:53:54+00:00

Project Description

CLIENT : ADIDAS

LOCATION : PARIS

AGENCY : UBIBENE – GROUND EFFECT

Since 2014, Adidas promoted Parisian running through the Adidas Running Club. The members of this running club get the opportunity to join one of the 14 different teams. Each one of those represent proudly a Parisian neighborhood.



I HAD TO CREATE 14 GRAPHICS ILLUSTRATING THESE FAMOUS NEIGHBORHOOD. THEY HAVE BEEN PRINTED ON TEE SHIRTS IN ORDER TO CREATE A DEDICATED CAPSULE COLLECTION FOR THE EVENT ADIDAS 10K.




EACH NEIGHBORHOODS IS DEFINED BY A COLOR CODE AND AN ANIMAL MASCOT TO CREATE A PROPER IDENTITY.


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